Bring Vietnam to the Vietnamese

“Vietnam has many regions, many ethnic groups and religions, and the values ​​of the communities also have some points that do not match”. Therefore, the big question is “whether using a cultural element as a way to do business is effective or not?” is the core inspiration for this workshop.

The “Local Culture” element is no longer a new approach for businesses to advertise their products to Vietnamese People. Some thrive as the top Vietnamese brand, however, some face criticism of “Cultural Appropriation”. Through this workshop, attendees can immerse themselves and witness Vietnamese Culture in general. Understanding how business leaders get inspired by this “Vietnamese Culture” and apply it to their Business.z

Achievements:

• 116 people attended the workshop

• The media campaign reached up to ~ 6,500 people on Facebook (3000-4000 reach/post)

•  675 people visited the promotion booth

Contact:

Project Leader: Lam Quoc Thinh

Email: s3912254@rmit.edu.vn

Phone: (+84) 906672510